They just don’t get it! A common below the breath comment made as clients leave the office and the creatives immediately loose interest in helping them reach their lofty  goals and objectives. 

Many times, nonprofit clients fit that mold of asking for everything under the sun, asking if we can deliver creative that is bonito y barato: “I want my brand to be cool, but not slick”, they say, (whatever that means.)  These are the clients that want us to spend as much time as we want on design but do it cheap and with dummied down creative so as to not upset their donors with collateral that is slick or flashy.

In our world of immediate communications delivery and consumption, we are challenged with this outdated idea of the slick and flashy approach.  Much like stereotypes of culture and ethnicity so does the idea that slick and flashy are associated to Advertising agencies.  So we were pleasantly surprised and very excited when we were approached by a nonprofit that wanted to elevate its annual fundraising event’s brand to a level that reflected services aimed at a deserving audience and was willing to collaborate. The end result is magical almost milagroso.

Much of it started with a Board of Directors that valued the idea of a strong brand,  a group of people that had experience working on brand development and its more than important role in garnering support and an agency that can take a concept and create a brand that works. Luckily, it didn’t stop there. From the board to the executive director, on down to the staff, and even the community members that benefited from the approach we were all in synch.  On our first creative jam session we were able to listen and learn, what came from that was a truly organic concept to creative approach highlighted in the images you see here.

The Milagrosos would like to applaud Somos Mayfair for a great event that successfully carried out this brand presence. They do get it!  ¡Aplausos!

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The Logo

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Behind-the-scenes: photoshoot

Behind-the-scenes: the team

Behind-the-scenes: the team

Somos Mayfair: 7th Annual Fundraiser Event

Somos Mayfair: 7th Annual Fundraiser Event

Somos Mayfair: 7th annual fundraiser event flyer

The Program

The Event

The Event