The Challenge.

Chacho’s Taco has always been a fan favorite in the Bay Area,but to elevate this simple local phenomenon we put our heads together with our client to figure out how to elevate their brand presence.

What we did.

We tossed around some tortillas to see what would stick to the wall, and came up with  a Taco Festival.  But oh . . . not just any Taco festival, this festival was going to have to be a train wreck, and the only way to do that was to include and make it a  Major League Eating sanctioned taco eating contest.   The winner ate through 108 Chachos Tacos and gave the Chachos Taco the undisputed title of king of the taco.