The Challenge.

Mexican Heritage Corporation in conjunction with the LGBT community launched a competition to bring together  the first LGBT Mariachi in the Bay Area. The corporation needed material that would speak to the LGBT community and the Mariachi culture through a mutual love of music and art.

What we did.

Milagro was tasked with developing a simple message of inclusion with the graphic of a rainbow bow-tie as part of the well known Charro/Mariachi outfit.  This successful recruitment effort the annual  Día de Los Muertos Festival in San José.  The piece subsequently won a Silver Addy at the local 2015 Addy awards celebration.