The National Compadres Network is a non profit organization that has national exposure and is growing quickly. As they spoke with people and organizations interested in their services, they realized they didn’t have a consistent brand approach. The challenge was to take a grass roots brand and bring it into a modern palette and layout scheme without loosing its grass roots appeal.
What we did.
The logo already existed, but as most non profits the original file was nowhere to be found. We started by digitizing the brand and defining an approved color palette to be used in all brand efforts. This was another Milagro Marketing brand project that we understood from a cultural approach. We set their marcom tools, business cards, folders and swag, we also transformed the message into their social media sphere, assisting them maintain the new cleaned up look and feel.