The National Hispanic University offers a traditional college education with a special focus on cultural competency, designed with defining a Latino Civil Society. When NHU was purchased by Laureate International Universities the challenge was to ramp up enrollment in less than three years by over 300%.
What we did.
Milagro Marketing ramped up an Advertising campaign and creative approach based on the idea that NHU offered students a unique learning experience. A shared experience that went beyond ethnic identity, giving them the tools to help shape and define their identity in a Latino Civil Society . The campaign “Experience The Power Of Cultura” was an immediate success as it struck a cord in the demographic audience that the campus needed to reach. After two years the student attendance reached a 300% increase in enrollment.