The Challenge.

The National Hispanic University offers a traditional college education with a special  focus on cultural competency, designed with defining  a Latino Civil Society.   When NHU was purchased by Laureate International Universities the challenge was to ramp up enrollment in less than three years by over 300%.

What we did.

Milagro Marketing ramped up an Advertising campaign and  creative approach based on the idea that NHU offered students  a unique learning experience.  A shared experience that went beyond ethnic identity, giving them the tools to help shape and define their identity in a Latino Civil Society .  The campaign “Experience The Power Of Cultura” was an immediate success as it struck a cord in the demographic audience that the campus needed to reach.  After two years the student attendance reached a 300% increase in enrollment.