Director of Social Media

Carole holds a Masters of Science in Internet Marketing from Full Sail University and a Bachelor of Science in Web Design and Interactive Media from the Art Institute of California.Under the direct supervision of the Creative Director, Carole manages business development efforts and designs customer marketing solutions to assist Milagro Marketing in building brand awareness, and increase the digital advertising contract revenue. She conducts competitive analysis and research that supports our clients improved understanding of their target audience and she partners with internal creative teams to produce graphic and web designs that support effective social media marketing campaigns. Carole manage all aspects of Online Marketing Campaigns to maximize Search Engine Marketing, PPC Campaigns, SEO, Effective Banner Ads, and Content Creation to maximize ROI, Conduct A/B and Multivariate Testing, Tracking and reporting progress on Key Performance Indicators for Web Analytics Metrics.