The Challenge.

San José City College META’s Program was in dire need of brand development, the program helps Community College students from San José City College transfer to four year institutions with a special focus on math and science.   Their brand at the time was not reflective of the amazing services they provide,  services such as coordinating instructional and student support services to help students complete courses and graduate with their degree.

What we did.

Milagro designed a type brand that incorporated the colleges colors and existing paw design in a bold and clear font.  We scheduled a two day photo shoot and shot students in their environment with Latino faces as the main focus of the brand, images  that would be used in all collateral and marcom material.